Source: Brand Republic – Sara Kimberley – Jan 18, 2010

LONDON – Living is to launching a cross-platform treasure hunt-style game to promote its upcoming exclusive run of series five of US drama ‘Supernatural’.

The game, called ‘Fight the Apocalypse’, can be played online, mobile and print will give users a chance to appear on the show.

It is based around collecting hidden symbols, which players must locate, photograph and send via MMS to the campaign shortcode. Images taken on a mobile phone will then be recognised by the game and uploaded on to the player’s profile.

The first clue will be released on 20 January. A video featuring ‘Supernatural’s resident angel Castiel, played by Misha Collins, will launch the game that can be accessed via a dedicated microsite, luciferiscoming.com.

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